March 31 Music et al

March 31 Music et al

Question: What do  RCA, Chuck Berry, Connie Francis, Jimi Hendrix,  the Beatles, and the Beatle Fan Club have in common? 
Answer: March 31

Technological Milestone

Roots of Rock

45 RPM

March 31, 1949: RCA introduced the 7-inch diameter ’45 RPM as the “New System,.  RCA designed it to be a replacement for the bulky 78-RPM record and touted it to be 1/10th the weight of its 12 inch counterpart. It had a playtime of up to 5.3 minutes per side. It also had improved fidelity in terms of noise levels and frequency response. (Roots, see Dec 10; TM, see January 12, 1950)

March 31 Music et al

Chuck Berry

March 31 Music et al

March 31, 1958,: Chuck Berry released the “Johnny B. Goode”. Written by Berry in 1955, the song is about a poor country boy who plays a guitar “just like ringing a bell,” and who might one day have his “name in lights.” Berry has acknowledged that the song is partly autobiographical, and originally had “colored boy” in the lyrics, but he changed it to “country boy” to ensure radio play. The title suggests that the guitar player is good, and hints at autobiographic elements because Berry was born at 2520 Goode Avenue in St. Louis. Chuck has said that he wrote it as a Rock and Roll version of the American dream. (see May 9) (see Johnny B Goode for more)

March 31 Music et al

Billboard #1

Connie Francis

March 31 – April 6, 1962: “Don’t Break the Heart that Loves You” by Connie Francis #1 Billboard Hot 100. 

Written by Benny Davis and Murray Mencher,  Francis recorded the ballad in two-part harmony with a spoken bridge. It is a plea from a heartbroken lover who is trying to understand why her lover is going out of his way to treat her unkindly. The song ends with her begging him not to break her heart.

The song was Francis’s third and final #1 song.

March 31 Music et al

Jimi Hendrix

March 31 Music et al

Burning guitar

March 31, 1967: The Jimi Hendrix Experience played at the London Astoria. While waiting to perform, Hendrix and his manager Chas Chandler were discussing ways in which they could increase the band’s media exposure. When Chandler asked journalist Keith Altham for advice, Altham suggested that they needed to do something more dramatic than the stage show of The Who, which involved the smashing of instruments. Hendrix joked: “Maybe I can smash up an elephant”, to which Altham replied: “Well, it’s a pity you can’t set fire to your guitar”.

Chandler then asked road manager Gerry Stickells to find some lighter fluid. During the show, Hendrix gave an especially dynamic performance before setting his Fender Stratocaster on fire at the end of a 45-minute set. In the wake of the stunt, members of London’s press labeled Hendrix the “Black Elvis” and the “Wild Man of Borneo”

According  Setlist dot com that night he played:

  1. Foxy Lady
  2. Can You See Me
  3. Hey Joe
  4. Purple Haze
  5. Fire

Tony Garland, Hendrix’s press agent scooped up the remains of the Strat, took them home and placed them in the garage of his parents southern U.K. home. About 30 years later, Garland’s nephew found the remains of the guitar, did a little research, and the burnt guitar was auctioned off in 2007 for $575,000.(see May 12)

March 31 Music et al

Beatles

George Harrison and Patty Boyd

March 31, 1969:  a drug squad had raided George Harrison and Patty Boyd’s Esher home on March 12. On this date the trial took place at Esher and Walton Magistrates’ Court. They pleaded guilty to possessing the cannabis, which was likely to have been planted in the house by police officers and were each fined £250 plus 10 guineas each in court costs, and were put on probation for a year. (see Apr 14)

March 31 Music et al

Paul McCartney v Let It Be album

March 31, 1970: Apple planned to release Paul McCartney’s solo album and the Beatles’ Let It Be two weeks of each other. Since Let It Be was a group project, 

John and George composed a letter saying that they’d decided that it made better business sense to delay Paul’s album and avoid competition.

Dear Paul, We thought a lot about yours and the Beatles LPs – and decided it’s stupid for Apple to put out two big albums within 7 days of each other (also there’s Ringo’s and Hey Jude) – so we sent a letter to EMI telling them to hold your release date til June 4th (there’s a big Apple-Capitol convention in Hawaii then). We thought you’d come round when you realized that the Beatles album was coming out on April 24th. We’re sorry it turned out like this – it’s nothing personal. Love John & George. Hare Krishna. A Mantra a Day Keeps MAYA! Away.

Ringo delivered the letter. Paul blew up at Ringo.

As an attempt at reconciliation, John and George allowed Apple to release the McCartney album in the UK on 17 April 1970, and Let It Be  on 8 May.

The disagreement did additional damage to the already fragmenting relationships between the four. (see Beatles Bible site for much more) (next Beatles, see Apr 1

March 31 Music et al

Official Beatles Fan Club

March 31 Music et al

March 31, 1972: The Official Beatles Fan Club closed. The Beatles Monthly magazine had ceased three years previously. (see Apr 29)

March 31 Music et al

March 31 Peace Love Art Activism

March 31 Peace Love Art Activism

US Labor History

10-hour day

March 31, 1840: President Martin Van Buren issued a broadly-applicable executive order granting the 10-hour day to all government employees engaged in manual labor. (see February 21, 1848)

César E. Chávez

March 31 1927: César Chávez born in Yuma, Arizona. 

Mexican Repatriation

From 1929 – 1939, due to the high unemployment of “American” workers during the Great Depression, US authorities forced as many as 500,000 people of Mexican descent to leave the US without due process. (AFLCIO bio) (see April 10, 1930)

Civilian Conservation Corps

March 31, 1933: President Franklin D. Roosevelt signed legislation establishing the Civilian Conservation Corps to help alleviate suffering during the Depression. By the time the program ended after the start of World War II it had provided jobs for more than six million men and boys. The average enrollee gained 11 pounds in his first three months (see Apr 10)

César E. Chávez &  Dolores Huerta

March 31, 1962: Chavez and Huerta resigned from the Community Service Organization. Chavez moved with his wife and eight small children the farm town of Delano, CA and dedicated himself full-time to organizing farm workers. Dolores Huerta and others later join him. (see September 30, 1962)

March 31 Peace Love Art Activism

BACK HISTORand Feminism

Voting Rights

March 31, 1870: Thomas Mundy Peterson of Perth Amboy, New Jersey, became the first African American to vote in an election under the 15th Amendment. Peterson served as a school principal and later became the city’s first black officeholder and the first black person to ever serve on a jury. In New Jersey, March 31 is recognized as Thomas Mundy Peterson Day, honoring his historic vote.(BH, see Dec 12; VR, see November 5, 1872)

Marie Scott lynched

March 31, 1914: a white lynch mob in Wagoner County, Oklahoma, seized a 17-year-old black teenaged girl named Marie Scott from the local jail, dragged her screaming from her cell, and hanged her from a nearby telephone pole. Days before, a young white man named Lemuel Pierce was stabbed to death while he and several other white men were in the city’s “colored section”; Marie was accused of being involved.

It is most likely that Scott (or her brother) was defending herself from a sexual assault by Pierce or others in the white group.  [EJI article] (next BH, see July 20; next Lynching, see April 17, 1915; for for expanded chronology, see American Lynching 2)

Gwendolyn Brooks

March 31, 1950: Gwendolyn Brooks becomes the first African American to win the Pulitzer Prize for her book of poetry Annie Allen. (Pulitzer site article) (BH, June 5; see Feminism  September 18, 1950)

The Greensboro Four

March 31, 1960: of the 2,000 citizen letters the Advisory Committee received, 73 percent favored integrated lunch counters. The hotly debated topic was constantly in the news. The Greensboro Record reported a letter signed by 68 white citizens urged that “service to all customers at the lunch counters in these stores be entirely on a ‘first come, first served’ basis, just as it is in other areas of these establishments.” Chairman Zane and the Advisory Committee held numerous meetings with representatives from F.W. Woolworth, Kress and other downtown businesses. All refused to integrate. On March 31, a disappointed Edward Zane met with student leaders to break the news.

By the end of March, the sit-in Movement had spread to 55 cities in 13 states. (next BH, see Apr 24; see G4 for expanded chronology)

School Desegregation

March 31, 1992: in Freeman v. Pitts the US Supreme Court further delayed the end of school desegregation, ruling that school systems can fulfill their obligations in an incremental fashion. (BH, see April 29; SD, see June 12, 1995)

Amadou Diallo

March 31, 1999: four New York City police officers were charged with murder for killing Amadou Diallo, an unarmed African immigrant, in a hail of bullets. (see Dec 16)

March 31 Peace Love Art Activism

FREE SPEECH

Movie code

March 31, 1930: the board of directors of the Motion Picture Producers and Distributors Association formally adopted the Code that would be published on February 19. (see Nov 25)

Scientific American seized

March 31, 1950: the U.S. government seized and then burned 3,000 copies of the highly respected magazine Scientific American. The magazine’s offense was an article on the atomic bomb, which the government claimed contained the “secret” to producing a bomb. The seizure and burning was symptomatic of the rising hysteria of the Cold War in 1950. (Today In Civil Liberties History article) (see January 15, 1951)

Illinois v Allen

March 31, 1970: Illinois v. Allen. Police had charged William Allen with armed robbery. Before his trial, he obtained permission to conduct his own defense, as long as he allowed court-appointed counsel to sit in. During voir dire, Allen started to argue with the judge, and continued to be insubordinate throughout the opening of the trial. After that, the judge ordered Allen removed from the courtroom and only allowed him in for identification and for portions of his defense. The US Supreme Court held that  when a defendant refuses to conduct himself in an orderly manner, he can lose his Sixth Amendment right to be present at his own trial. Justice Brennan concurred, only adding that when a defendant is excluded from trial it should be incumbent upon the court to insure that the defendant has full communication with his attorney. 

Grayned v Rockford

March 31, 1970: Grayned v. Rockford, the Supreme Court found that “The nature of a place, ‘the pattern of its normal activities, dictate the kinds of regulations of time, place, and manner that are reasonable.'” In determining what is reasonable, the Court stated that “[the] crucial question is whether the manner of expression is basically incompatible with the normal activity of a particular place at a particular time.” Thus, protesters have the right to march in support of a cause, but not on a public place during the middle of the day with bullhorns.

The Court held that the anti-picketing law was contrary to First Amendment rights as it created a per se ban on the free exercise of speech and was therefore unconstitutional. The anti-noise ordinance, however, had a compelling justification behind it and therefore it was constitutional. The demonstration was incompatible with the normal use of the facility; the noise was a disruptive to the functioning of the school as it was distracting for students and faculty members alike. Therefore, the state in this instance had a right to regulate it.

The Supreme Court held that the anti-picketing ordinance was unconstitutional on its face, but held that the anti-noise ordinance was constitutional. (see Apr 1)

Recording police

March 31, 2015, : the city of Portland, Maine and the American Civil Liberties Union announced that a U.S. District Court ordered the city to pay $72,000 in damages and court costs to a Jill Walker and Sabatino Scattoloni who sued after they were arrested in May, 2014 while video recording police making another arrest.

The settlement also required city police “to utiliz(e) this incident as a training tool to ensure the rights of citizens, including First Amendment rights, will be respected by its police officers in such interactions,” City Hall spokeswoman Jessica Grodin said in a press release.

Sgt. Benjamin Noyes arrested Walker and Scattoloni   early in the morning on May 24, 2014, on Spring Street after they saw a traffic stop and then began recording the incident with a cell phone, according to the lawsuit filed against Noyes in September 2014 in Hancock County Superior Court.

They watched silently, they did not approach or address the officers, and they did not in any way interfere with the officers’ work: they simply stood bearing witness,” the complaint said.

The suit alleged Noyes, a 17-year veteran of the Police Department, approached the couple, who were vacationing in Portland, and said “You have two seconds to get off this sidewalk or you will be under arrest.”

After being warned to leave twice, Walker and Scattoloni were charged with Class D obstruction of government administration and taken to Cumberland County Jail. They were freed after several hours on $60 bail; the charges were eventually dismissed.

The arrest report referred to in the suit quotes Noyes saying Walker and Scattoloni were arrested because of “their proximity to the combative female (involved in the traffic stop) and their refusal to follow my commands.”

The alleged violations of the couple’s First and Fourth Amendment rights included failure to advise them of their rights, and illegal searches at the scene and jail. (4th, see Apr 21; FS, see Apr 6)

March 31 Peace Love Art Activism

see March 31 Music et al for even more

Technological Milestone

Roots of Rock

March 31, 1949: RCA introduced the modern ’45 RPM as the “New System,”  It was designed to be a replacement for the bulky 78-RPM record and was touted to be 1/10th the weight of its 12 inch counterpart and having a playtime of up to 5.3 minutes per side. It featured a lightweight record design and small 7-inch diameter with improved fidelity in terms of noise levels and frequency response. (Roots, see Dec 10; TM, see January 12, 1950)

Johnny B. Goode

March 31, 1958: Chuck Berry released the “Johnny B. Goode”. Written by Berry in 1955, the song is about a poor country boy who plays a guitar “just like ringing a bell,” and who might one day have his “name in lights.” Berry has acknowledged that the song is partly autobiographical, and originally had “colored boy” in the lyrics, but he changed it to “country boy” to ensure radio play. The title is suggestive that the guitar player is good, and hints at autobiographic elements because Berry was born at 2520 Goode Avenue in St. Louis. Chuck has said that he wrote it as a Rock and Roll version of the American dream. (see May 9)

Connie Francis

March 31 – April 6, 1962: “Don’t Break the Heart that Loves You” by Connie Francis #1 Billboard Hot 100.

Pvt Hendrix

March 31, 1962: Hendrix failed to report for bed check and as a result was reduced to general private status. His excuse:”delay due to payday activities and weekend.” (see PH for expanded chronology)

Jimi Hendrix

March 31 Peace Love Art Activism

March 31, 1967: The Jimi Hendrix Experience played at the London Astoria. While waiting to perform, Hendrix and his manager Chas Chandler were discussing ways in which they could increase the band’s media exposure. When Chandler asked journalist Keith Altham for advice, Altham suggested that they needed to do something more dramatic than the stage show of The Who, which involved the smashing of instruments. Hendrix joked: “Maybe I can smash up an elephant”, to which Altham replied: “Well, it’s a pity you can’t set fire to your guitar”.

Chandler then asked road manager Gerry Stickells to find some lighter fluid. During the show, Hendrix gave an especially dynamic performance before setting his Fender Stratocaster on fire at the end of a 45-minute set. In the wake of the stunt, members of London’s press labeled Hendrix the “Black Elvis” and the “Wild Man of Borneo”

Tony Garland, Hendrix’s press agent scooped up the remains of the Strat, took them home and placed them in the garage of his parents southern U.K. home. About 30 years later, Garland’s nephew found the remains of the guitar, did a little research, and the burnt guitar was auctioned off in 2007 for $575,000. (see May 12)

The Beatles
George Harrison and Patty Boyd

March 31, 1969:  George Harrison and Patty Boyd’s drug trial took place. They pleaded guilty to possessing the cannabis, which was likely to have been planted in the house by police officers and were each fined £250 plus 10 guineas each in court costs, and were put on probation for a year. (Apr 14)

McCartney v Let It Be

March 31, 1970: Paul McCartney solo album and the Beatles Let It Be were scheduled for release within two weeks of each other. John and George composed a letter saying that they’d decided that it’d make much better business sense to delay Paul’s album so as not to compete with the Beatles. Ringo delivered the letters.

Paul blew up at Ringo.

As an attempt at reconciliation, John and George allowed the McCartney album to be issued in the UK on 17 April 1970, while Let It Be was eventually released on 8 May, but further damage to the already fragmenting relationships between the four had occurred. (see Apr 1)

Beatles Official Fan Club

March 31, 1972: The Beatles Official Fan Club closed. The Beatles Monthly magazine had ceased three years previously. (see Apr 29)

March 31 Peace Love Art Activism

Crime and Punishment

Trop v. Dulles

March 31, 1958: in the case of Trop v. Dulles, the Supreme Court ruled that it was unconstitutional for the government to revoke the citizenship of a U.S. citizen as a form of punishment. While serving in the Army in 1944, Albert Trop escaped from the stockade where he was being held for misbehavior. The next day, he and a companion were walking along the road near Casablanca, Morroco, and were stopped by an Army truck. Trop willingly got into the truck and was returned to the Army base. (Thus, his “desertion” lasted for only some hours.) He was then court martialed and given a dishonorable discharge. In 1952 he applied for a passport and was then informed that, under a 1940 law, he had lost his citizenship because of his dishonorable discharge. (Oyez article) (see May 22, 1964)

March 31 Peace Love Art Activism

Space Race

Luna 10

March 31 Peace Love Art Activism

March 31, 1966: Luna 10 launched from the Soviet Union. The unmanned probe will achieve lunar orbit — the first object to do so — and send information about the moon back to earth. (NASA article) (see June 2)

March 31 Peace Love Art Activism

Vietnam

DRAFT CARD BURNING

March 31, 1966: high school boys punched and kicked seven anti-Vietnam demonstrators on the steps of the South Boston District Court House after four of the protesters had burned their Selective Service cards. With shouts of “Kill them, shoot them,” about 50 to 75 high school boys charged the steps and knocked the demonstrators to the ground as a crowd of 200 watched. David O’Brien, 19, was one of the card burners. (Draft Card Burning, see July 1, 1966; Vietnam, see April 12; O’Brien, see May 27, 1968)

President Johnson

March 31, 1968: President Johnson announced his decision not to run again and offered partial Vietnam bombing halt. (see Apr 8)

March 31 Peace Love Art Activism

Fair Housing

March 31, 1980: Depository Institutions’ Deregulation and Monetary Control Act of 1980 changed rules governing thrift institutions, expands alternative mortgages. It gave the Federal Reserve greater control over non-member banks.

  • It forced all banks to abide by Federal rules.
  • It removed the power of the Federal Reserve Board of Governors under the Glass–Steagall Act to use Regulation Q to set maximum interest rates for any deposit accounts other than demand deposit accounts.
  • It raised the deposit insurance of US banks and credit unions from $40,000 to $100,000.
  • It allowed credit unions and savings and loans to offer checkable deposits.
  • It allowed institutions to charge any loan interest rates they choose. (see July 22, 1987)
March 31 Peace Love Art Activism

Environmental Issues

Joseph Hazelwood

March 31, 1989: the National Transportation Safety Board reported that Joseph Hazelwood, the captain of the Exxon Valdez, was legally drunk when he was tested some 10 hours after his tanker hit a reef, causing the worst oil spill in U.S. history.

After the NTSB’s announcement, Exxon officials confirmed that they had fired the 42-year old captain,  although investigators could not determine whether he had been drinking on the job.

Coast Guard Commandant Paul Yost called it “almost unbelievable” that the Exxon Valdez had strayed from a 10-mile-wide shipping channel to crash into Bligh Reef. “This was not a treacherous area,” he said. ” . . . your children could drive a tanker through it.” (see February 27, 1990)

Record Number of Tornadoes

March 31, 2022: according to the Storm Prediction Center, there were more tornadoes in the US than any March on record.

It was the second year in a row the country had a record number of tornadoes in March, solidifying a trend toward more severe weather earlier in the year and raising questions among scientists, who’ve historically seen such weather peak from April to early June.

Meanwhile, more severe storms happening farther east in the country could mean more disastrous and deadly tornado outbreaks were possible.

Scientists suspected the climate crisis — which is changing the typical atmospheric patterns of moisture and instability — is playing a major role in the timing and location of severe weather. [CNN article] (next EI, see Apr 22)

March 31 Peace Love Art Activism

Iraq War II

March 31, 2005: the Silberman-Robb commission, the presidential commission on Iraqi WMD, concluded: [T]he intelligence community was dead wrong in almost all of its prewar judgments. [USA Today, 3/31/05] (see Apr 27)

March 31 Peace Love Art Activism

LGBTQ

Gov. Mike Pence of Indiana

March 31, 2015: facing a national uproar over a religious freedom law, Gov. Mike Pence of Indiana said that he wanted the measure changed by week’s end, even as he stepped up a vigorous defense of the law, rejecting claims that it would allow business to deny services to gays and lesbians.

“I’ve come to the conclusion that it would be helpful to move legislation this week that makes it clear that this law does not give businesses the right to discriminate against anyone,” Mr. Pence, a Republican, said at a news conference in Indianapolis.

He acknowledged that the law, called the Religious Freedom Restoration Act, had become a threat to the state’s reputation and economy, with companies and organizations signaling that they would avoid Indiana in response to it. Mr. Pence said he had been on the phone with business leaders from around the country, adding, “We want to make it clear that Indiana’s open for business.” (see Apr 20)

March 31 Peace Love Art Activism

Cannabis

New York State

March 31, 2021: after years of stalled attempts, New York State legalized the use of recreational marijuana, enacting a robust program to reinvest millions of dollars in minority communities ravaged by the decades-long war on drugs.

Gov. Andrew M. Cuomo signed the cannabis legislation a day after the State Legislature passed the bill following hours of debate among lawmakers in Albany.

With his signature, New York became the 15th state to legalize the recreational use of cannabis, positioning itself to quickly become one of the largest markets of legal cannabis in the nation. [NYT article] (next Cannabis, see Apr 7 or see CAC for expanded chronology)

Kentucky

March 31, 2023 just one day after the Kentucky House approved the legislation from Sen. Stephen West (R), Gov. Andy Beshear (D) signed a bill to legalize medical marijuana, making the state the 38th in the U.S. to enact the reform.

Beshear fulfilled his pledge to sign in into law on Friday. The governor had rallied citizens to pressure their state representatives to pass the bill.

Far too many of our people face the obstacle of having chronic or terminal diseases like cancer, or those like our veterans suffering from PTSD or Kentuckians living with epilepsy, seizures, Parkinson’s or more,” Beshear said. “These folks want and deserve safe and effective methods of treatment.” [MM article] (next Cannabis, see  Apr 3 or see CAC for expanded chronology)

March 31 Peace Love Art Activism

Sgt Pepper Photo Shoot

Sgt Pepper Photo Shoot

1967 had already been a busy year for the Beatles before March 30. As you can see below, working on Sgt Pepper’s Lonely Hearts Club Band dominated their January days. Some recordings would not appear on Pepper’s (“Penny Lane”).

Though no MTV was around, the studio-dedicated Beatles had already gotten into going outside to do short films with some of their songs. A compromise for fans who could not see them perform. In January they did a short for “Strawberry Fields Forever” in Knole Park. Here’s a piece of that short.

There was also a proposed movie in the works. Paul and Ringo went to see some guy Jimi Hendrix.

Sgt Pepper Photo Shoot

January 1967

  • 02: tape copying: When I’m Sixty-Four, Strawberry Fields Forever
  • 04: recording: Penny Lane
  • 05: recording: Penny Lane, Carnival Of Light
  • 06: UK album release: The Family Way
  • 06: recording: Penny Lane
  • 09: recording, mixing: Penny Lane
  • 10: recording: Penny Lane
  • 11: McCartney and Starr watch Jimi Hendrix in London
  • 12: Joe Orton is asked to write a film script for The Beatles
  • 12: recording, mixing: Penny Lane
  • 15: McCartney and Harrison watch Donovan in London
  • 16: Joe Orton begins writing a script for The Beatles’ third film
  • 17: John Lennon begins writing A Day In The Life
  • 17: recording, mixing: Penny Lane
  • 18: television: Paul McCartney interviewed for Scene Special
  • 19: recording: A Day In The Life
  • 20: recording: A Day In The Life
  • 24: Paul McCartney and Brian Epstein discuss The Beatles’ third film with Joe Orton
  • 25: mixing: Penny Lane
  • 30: filming: Strawberry Fields Forever
  • 30: mixing: A Day In The Life
  • 31: filming: Strawberry Fields Forever
Sgt Pepper Photo Shoot

February 1967

No Hendrix in February. They did go back outside to film a short for “Penny Lane” in Knole Park again as well as near Angel Lane in Stratford, London. 

They recorded another song that would not be on Sgt Pepper’s, “Only a Northern Song,” . And while we have memorized the album’s song order, it would be a mistake to think that they recorded it in that order.

  • 01: recording: Sgt Pepper’s Lonely Hearts Club Band
  • 02: recording, mixing: Sgt Pepper’s Lonely Hearts Club Band
  • 03: recording: A Day In The Life
  • 05: Filming: Penny Lane
  • 07: Filming: Penny Lane
  • 08: recording: Good Morning Good Morning
  • 09: recording: Fixing A Hole
  • 10: recording: A Day In The Life
  • 13: US single release: Penny Lane/Strawberry Fields Forever
  • 13: recording, mixing: A Day In The Life, Only A Northern Song
  • 14: recording, mixing: Only A Northern Song
  • 16: recording, mixing: Good Morning Good Morning
  • 17: UK single release: Penny Lane/Strawberry Fields Forever
  • 17: recording, mixing: Being For The Benefit Of Mr Kite!
  • 20: recording, mixing: Being For The Benefit Of Mr Kite!, Good Morning Good Morning
  • 21: recording, mixing: Fixing A Hole
  • 22: recording, mixing: A Day In The Life
  • 23: recording, mixing, editing: A Day In The Life, Lovely Rita
  • 24: recording: Lovely Rita
  • 28: recording: Lucy In The Sky With Diamonds
Sgt Pepper Cover Photo Shoot

March 1967

March meant more recording and of course their new album needed a cover. And what a cover. Suffice to say that having lyrics on the back, a gatefold sleeve with their huge pictures in the middle, and an insert to cut out props would have been plenty, but the front cover. Oh that front cover!

  • 01: recording: A Day In The Life, Lucy In The Sky With Diamonds
  • 02: recording, mixing: Lucy In The Sky With Diamonds
  • 03: recording, mixing: Sgt Pepper’s Lonely Hearts Club Band, Lucy In The Sky With Diamonds
  • 06: recording, mixing: Sgt Pepper’s Lonely Hearts Club Band
  • 07: recording: Lovely Rita
  • 09: recording: Getting Better
  • 10: recording: Getting Better
  • 13: recording: Good Morning Good Morning
  • 15: recording: Within You Without You
  • 17: recording: She’s Leaving Home
  • 20: recording, mixing: She’s Leaving Home
  • 21: recording, mixing, editing: Getting Better, Lovely Rita
  • 22: recording, mixing: Within You Without You
  • 23: recording, mixing: Getting Better
  • 28: recording: Good Morning Good Morning, Being For The Benefit Of Mr Kite!
  • 29: recording: Good Morning Good Morning, Being For The Benefit Of Mr Kite!, With A Little Help From My Friends
  • 30: cover shoot for Sgt Pepper
  • 30: recording: With A Little Help From My Friends
  • 31: recording, mixing: With A Little Help From My Friends, Being For The Benefit Of Mr Kite!

Ironically, they had “With a Little Help From My Friends” on their evening schedule, but before that they had a late afternoon appointment at Michael Cooper’s London photo studio to take that cover shot.

Sgt Pepper Cover Photo Shoot

Group effort

Once they settled on the concept of the Beatles being surround by various personages, each of them contributed a list of names. John’s suggestions of Hitler and Jesus (see John Lennon Opines) were crossed off.  EMI scratched off Ghandi because it would cause problems with sales in India.

Artists Peter Blake and Jann Haworth designed the cover from an ink drawing Paul had done. Robert Fraser was the art director. Blake and Haworth also designed the inside cardboard cutouts.

The final cost for the cover art was nearly £3,000, an extravagant sum for a time when album covers would typically cost around £50. For their work on Sgt. Pepper, Blake and Haworth won the 1968 Grammy Award for Best Album Cover, Graphic Arts.Sgt Pepper Cover Photo Shoot

So who’s who?

Sgt Pepper Photo Shoot

1.  Sri Yukteswar (Indian Guru)
2.  Aleister Crowley (black magician)
3.  Mae West
4.  Lenny Bruce
5.  Karlheinz Stockhausen (German composer)
6.  W.C. Fields
7.  Carl Jung (psychologist)
8.  Edgar Allen Poe
9.  Fred Astaire
10. Merkin (American artist)
12. Huntz Hall (Bowery Boy)
13. Simon Rodia (creater of Watts Towers)
14. Bob Dylan
15. Aubrey Beardsly (Victorian artist)
16. Sir Robert Peel (Police pioneer)
17. Aldous Huxley (philosopher)
18. Dylan Thomas (Welsh poet)
19. Terry Southern (author)
20. Dion (American pop singer)21. Tony Curtis
22. Wallace Berman (Los Angeles artist)
23. Tommy Handley (wartime comedian)
24. Marilyn Monroe
25. William Burroughs (author)
26. Mahavatar Babaji (Indian Guru)
27. Stan Laurel
28. Richard Lindner (New York artist)
29. Oliver Hardy
30. Karl Marx
31. H.G. Wells
32. Paramhansa Yogananda (Indian Guru)
33. Stuart Sutcliffe
35. Max Muller
37. Marlon Brando
38. Tom Mix (cowboy film star)
39. Oscar Wilde
40. Tyrone Power

41. Larry Bell (modern painter)
42. Dr. Livingstone
43. Johnny Weissmuller (Tarzan)
44. Stephen Crane (American writer)
45. Issy Bonn (comedian)
46. George Bernard Shaw
47. Albert Stubbins (Liverpool footballer)
49. Lahiri Mahasaya (Indian Guru)
50. Lewis Carol
51. Sonny Liston (boxer)
52 – 55. The Beatles (in wax)
57. Marlene Dietrich
58. Diana Dors
59. Shirley Temple
60. Bobby Breen (singing prodigy)
61. T.E. Lawrence (Lawrence of Arabia)

Sgt Pepper Photo Shoot