Sgt Pepper Cover Photo Shoot

Sgt Pepper Cover Photo Shoot

1967 had already been a busy year for the Beatles before March 30. As you can see below, working on Sgt Pepper's Lonely Hearts Club Band dominated their January days. Some recordings would not appear on Pepper's ("Penny Lane"). 

Though no MTV was around, the studio-dedicated Beatles had already gotten into going outside to do short films with some of their songs. A compromise for fans who could not see them perform. In January they did a short for "Strawberry Fields Forever" in Knole Park. Here's a piece of that short.

 There was also a proposed movie in the works. Paul and Ringo went to see some guy Jimi Hendrix.


  • 02: Tape copying: When I’m Sixty-Four, Strawberry Fields Forever
  • 04: Recording: Penny Lane
  • 05: Recording: Penny Lane, Carnival Of Light
  • 06: UK album release: The Family Way
  • 06: Recording: Penny Lane
  • 09: Recording, mixing: Penny Lane
  • 10: Recording: Penny Lane
  • 11: McCartney and Starr watch Jimi Hendrix in London
  • 12: Joe Orton is asked to write a film script for The Beatles
  • 12: Recording, mixing: Penny Lane
  • 15: McCartney and Harrison watch Donovan in London
  • 16: Joe Orton begins writing a script for The Beatles’ third film
  • 17: John Lennon begins writing A Day In The Life
  • 17: Recording, mixing: Penny Lane
  • 18: Television: Paul McCartney interviewed for Scene Special
  • 19: Recording: A Day In The Life
  • 20: Recording: A Day In The Life
  • 24: Paul McCartney and Brian Epstein discuss The Beatles’ third film with Joe Orton
  • 25: Mixing: Penny Lane
  • 30: Filming: Strawberry Fields Forever
  • 30: Mixing: A Day In The Life
  • 31: Filming: Strawberry Fields Forever


No Hendrix in February. They did go back outside to film a short for "Penny Lane" in Knole Park again as well as near Angel Lane in Stratford, London. 

 They recorded another song that would not be on Sgt Pepper's, "Only a Northern Song," .  And while we have memorized the album's song order, it would be a mistake to think that they recorded it in that order.
  • 01: Recording: Sgt Pepper’s Lonely Hearts Club Band
  • 02: Recording, mixing: Sgt Pepper’s Lonely Hearts Club Band
  • 03: Recording: A Day In The Life
  • 05: Filming: Penny Lane
  • 07: Filming: Penny Lane
  • 08: Recording: Good Morning Good Morning
  • 09: Recording: Fixing A Hole
  • 10: Recording: A Day In The Life
  • 13: US single release: Penny Lane/Strawberry Fields Forever
  • 13: Recording, mixing: A Day In The Life, Only A Northern Song
  • 14: Recording, mixing: Only A Northern Song
  • 16: Recording, mixing: Good Morning Good Morning
  • 17: UK single release: Penny Lane/Strawberry Fields Forever
  • 17: Recording, mixing: Being For The Benefit Of Mr Kite!
  • 20: Recording, mixing: Being For The Benefit Of Mr Kite!, Good Morning Good Morning
  • 21: Recording, mixing: Fixing A Hole
  • 22: Recording, mixing: A Day In The Life
  • 23: Recording, mixing, editing: A Day In The Life, Lovely Rita
  • 24: Recording: Lovely Rita
  • 28: Recording: Lucy In The Sky With Diamonds


March meant more recording and of course their new album needed a cover. And what a cover. Suffice to say that having lyrics on the back, a gatefold sleeve with their huge pictures in the middle, and an insert to cut out props would have been plenty, but the front cover. Oh that front cover!
  • 01: Recording: A Day In The Life, Lucy In The Sky With Diamonds
  • 02: Recording, mixing: Lucy In The Sky With Diamonds
  • 03: Recording, mixing: Sgt Pepper’s Lonely Hearts Club Band, Lucy In The Sky With Diamonds
  • 06: Recording, mixing: Sgt Pepper’s Lonely Hearts Club Band
  • 07: Recording: Lovely Rita
  • 09: Recording: Getting Better
  • 10: Recording: Getting Better
  • 13: Recording: Good Morning Good Morning
  • 15: Recording: Within You Without You
  • 17: Recording: She’s Leaving Home
  • 20: Recording, mixing: She’s Leaving Home
  • 21: Recording, mixing, editing: Getting Better, Lovely Rita
  • 22: Recording, mixing: Within You Without You
  • 23: Recording, mixing: Getting Better
  • 28: Recording: Good Morning Good Morning, Being For The Benefit Of Mr Kite!
  • 29: Recording: Good Morning Good Morning, Being For The Benefit Of Mr Kite!, With A Little Help From My Friends
  • 30: Cover shoot for Sgt Pepper
  • 30: Recording: With A Little Help From My Friends
  • 31: Recording, mixing: With A Little Help From My Friends, Being For The Benefit Of Mr Kite!
Ironically, they had "With a Little Help From My Friends" on their evening schedule, but before that they had a late afternoon appointment at Michael Cooper's London photo studio to take that cover shot.

Sgt Pepper Cover Photo Shoot

Group effort

Once they settled on the concept of the Beatles being surround by various personages, each of them contributed a list of names. John's suggestions of Hitler and Jesus (see John Lennon Opines) were crossed off.  EMI scratched off Ghandi because it would cause problems with sales in India.

Artists Peter Blake and Jann Haworth designed the cover from an ink drawing Paul had don. Robert Fraser was the art director. Blake and Haworth also designed the inside cardboard cutouts. 

The final cost for the cover art was nearly £3,000, an extravagant sum for a time when album covers would typically cost around £50. For their work on Sgt. Pepper, Blake and Haworth won the 1968 Grammy Award for Best Album Cover, Graphic Arts.
Sgt Pepper Cover Photo Shoot
So who’s who?

1.  Sri Yukteswar (Indian Guru)
2.  Aleister Crowley (black magician)
3.  Mae West
4.  Lenny Bruce
5.  Karlheinz Stockhausen (German composer)
6.  W.C. Fields
7.  Carl Jung (psychologist)
8.  Edgar Allen Poe
9.  Fred Astaire
10. Merkin (American artist)
12. Huntz Hall (Bowery Boy)
13. Simon Rodia (creater of Watts Towers)
14. Bob Dylan
15. Aubrey Beardsly (Victorian artist)
16. Sir Robert Peel (Police pioneer)
17. Aldous Huxley (philosopher)
18. Dylan Thomas (Welsh poet)
19. Terry Southern (author)
20. Dion (American pop singer)21. Tony Curtis
22. Wallace Berman (Los Angeles artist)
23. Tommy Handley (wartime comedian)
24. Marilyn Monroe
25. William Buroughs (author)
26. Mahavatar Babaji (Indian Guru)
27. Stan Laurel
28. Richard Lindner (New York artist)
29. Oliver Hardy
30. Karl Marx
31. H.G. Wells
32. Paramhansa Yogananda (Indian Guru)
33. Stuart Sutcliffe
35. Max Muller
37. Marlon Brando
38. Tom Mix (cowboy film star)
39. Oscar Wilde
40. Tyrone Power41. Larry Bell (modern painter)
42. Dr. Livingstone
43. Johnny Weissmuller (Tarzan)
44. Stephen Crane (American writer)
45. Issy Bonn (comedian)
46. George Bernard Shaw
47. Albert Stubbins (Liverpool footballer)
49. Lahiri Mahasaya (Indian Guru)
50. Lewis Carol
51. Sonny Liston (boxer)
52 – 55. The Beatles (in wax)
57. Marlene Dietrich
58. Diana Dors
59. Shirley Temple
60. Bobby Breen (singing prodigy)
61. T.E. Lawrence (Lawrence of Arabia)

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March 30 Peace Love Activism

March 30 Peace Love Activism

Technological & Cultural Milestones

March 30 Peace Love Activism,

March 30, 1842: physician Dr. Crawford W. Long of Jefferson, Georgia, first used ether as an anesthetic during a minor operation. He placed an ether-soaked towel over the face of James Venable and removed a tumor from his neck. This event predated Morton's public demonstration of ether by four years, but was not disclosed until 1849 in the Southern Medical Journal, which was after Morton's widely publicized feat. However, Dr. Long's accomplishment in 1842 is now widely considered to represent the discovery of surgical anesthesia. He was the subject on a U.S. stamp issued 8 Apr 1940. This is Doctor's Day in his honor. (see May 24, 1844)
Lead pencil and eraser

March 30 Peace Love Activism,

March 30, 1858: the first U.S. patent for a combination lead pencil and eraser was issued to Hyman L. Lipman, of Philadelphia, Pa. (No. 19,783). The pencil was made in the usual manner, with one-fourth of its length reserved inside one end to carry a piece of prepared india-rubber, glued in at one edge. Thus cutting one end prepared the lead for writing, while cutting the other end would expose a small piece of india rubber. This eraser was then conveniently available whenever needed, and not subject to being mislaid. Further, the eraser could be sharpened to a finer point to make a more precise erasure of fine lines in a drawing, or cut further down if the end became soiled. (see October 24, 1861)

March 30 Peace Love Activism,

March 30, 1964: premiering in a daytime slot on NBC, "Jeopardy!" was one of the first quiz shows to reintroduce factual knowledge, including knowledge of sports and entertainment trivia as well as the arts, literature, and science, as the main source of questions. Seemingly reversing the logic of the big money quiz shows of the 1950s (e.g., "The 64,000 Question," "Twenty-One"), producer Merv Griffin introduced a format in which the answers for questions are revealed and the contestants must phrase their response in the form of a question. (see “in July”)


Green Cottenham

March 30 Peace Love Activism,


March 30, 1908, : Green Cottenham, a black man, was arrested and charged with “vagrancy” in Shelby County, Alabama. An offense created at the end of the Reconstruction Period and disproportionately enforced against black citizens, vagrancy was defined as an inability to prove employment when demanded by a white person.

Twenty-two-year-old Cottenham was quickly found guilty in a brief appearance before the county judge without a lawyer, and received a sentence of thirty days of hard labor. He was also assessed a variety of fees payable to nearly everyone involved in the process, from the sheriff to the deputy to the court clerk to the witnesses. Due to his inability to pay these fees, Cottenham’s sentence would actually last nearly a year.

The day after his court appearance, Cottenham was turned over to the Tennessee Coal, Iron & Railroad Company. The company leased him from Shelby County for $12 per month, which was to go toward paying off the owed fees and fines. Cottenham was sent to work in the Pratt Mines outside Birmingham, in Slope No. 12 mine where conditions were brutal. By the time Cottenham was released nearly a year later, more than sixty of his fellow prisoners had died of disease, accidents, or homicide. Most of their corpses were burned in the mine’s incinerators or buried in shallow graves surrounding the mine. (see Aug 14)
March 30, 1931: a grand jury indicted the nine youths for rape. Although rape was potentially a capital offense, the defendants were not allowed to consult an attorney because they were being kept  “for their safety” in death row cells and that area of the prison did not permit lawyers to speak unattended. (see Scottsboro Boys Travesty for full story) (SB, see  Apr 6 – 7)
March 30, 1964: Hamilton v. Alabama. In a 6–3 per curiam opinion, the Supreme Court granted certiorari (agreed to consider the case) and, without hearing any oral arguments, found in Hamilton's favor, reversing the judgment of the Alabama Supreme Court. In support of its summary decision, the Court cited its 1963 ruling in Johnson v. Virginia, in which it had unanimously held that "a State may not require racial segregation in a courtroom" (BH, see Mar 30; FS, see Apr 6)
Voting Rights
March 30, 1964: what is arguably the most famous filibuster in the history of the U.S. Senate began on this day as southern segregationists attempted to block the civil rights bill pending in the Senate. Nineteen Senators (18 Southern Democrats and one Republican), led by Sen. Strom Thurmond of South Carolina, conducted the filibuster, which lasted for 57 working days. Senator Richard Russell, Jr, of Georgia vowed, “We will resist to the bitter end any measure or any movement which would have a tendency to bring about social equality and intermingling and amalgamation of the races in our (Southern) states.” [Historical note: unlike current times, in those days senators had to actually speak continuously in order to maintain a filibuster.] (BH, see Apr 1; VR, see June 10)
Viola Liuzzo
March 30, 1965: funeral services were held for Viola Liuzzo. Her funeral was held at Immaculate Heart of Mary Catholic church in Detroit, with many prominent members of both the civil rights movement and government there to pay their respects. Included in this group were Martin Luther King, Jr.; NAACP executive director Roy Wilkins; Congress on Racial Equality national leader James Farmer; Michigan lieutenant governor William G. Milliken; Teamsters president Jimmy Hoffa; and United Auto Workers president Walter Reuther. At San Francisco's Grace Episcopal Cathedral, Martin Luther King said of Liuzzo, "If physical death is the price some must pay to save us and our white brothers from eternal death of the spirit, then no sacrifice could be more redemptive."

Less than two weeks after her death, a charred cross was found in front of four Detroit homes, including the Liuzzo residence. (BH, see April 2; Selma, see May 3; MLK, see Aug 12)
Congressional Black Caucus

March 30 Peace Love Activism,

March 30, 1971: founded by 13 members, the Congressional Black Caucus (CBC), representing African-American members of the House of Representatives, was organized on this day. It originated with the Democratic Select Committee in 1969, led by Rep. Charles C. Diggs (D–Michigan). By 2013, there were 43 members of the CBC. (see Apr 20)
Hate Crimes Prevention Act
March 30, 2007: The Matthew Shepard and James Byrd, Jr. Hate Crimes Prevention Act  reintroduced for the fourth time. The 2007 version of the bill added gender identity to the list of suspect classes for prosecution of hate crimes. The bill was again referred to the Subcommittee on Crime, Terrorism and Homeland Security. (BH, see Apr 13; JB, LGBTQ, MSM, see May 3)

US Labor History

March 30 Peace Love Activism,

March 30, 1930: 35,000 unemployed march in New York’s Union Square. Police beat many demonstrators, injuring 100. (see Apr 13)


  The Single Convention on Narcotic Drugs of 1961

March 30 Peace Love Activism,

March 30, 1961:  The Single Convention on Narcotic Drugs of 1961 signed. It is an international treaty to prohibit production and supply of specific (nominally narcotic) drugs and of drugs with similar effects except under licence for specific purposes, such as medical treatment and research. The document included updating the Paris Convention of 13 July 1931 to include the vast number of synthetic opioids invented in the intervening thirty years and a mechanism for more easily including new ones. Earlier treaties had only controlled opium, coca, and derivatives such as morphine, heroin and cocaine. The Single Convention consolidated those treaties and broadened their scope to include cannabis and drugs whose effects are similar to those of the drugs specified. (see April 8, 1968)

March 30 Music et al

He’s So Fine
March 30 – April 26, 1963: The Chiffons “He’s So Fine” #1 on the Billboard Hot 100.


March 30 Peace Love Activism,

March 30, 1965: Owsley Stanely first shipment of lysergic acid monohydrate, the basis for LSD, arrived through his Berkeley Lab in Los Angeles. He produced 300,000 capsules (270 micrograms each) of LSD by May 1965 and then returned to the Bay Area. (see April 2)
The Beatles

March 30 Peace Love Activism,

March 30, 1967: photographed with a combination of photographic collage and wax figures from Madame Tussaud's famous museum for the cover artwork of Sgt. Pepper's Lonely Hearts Club Band album at Chelsea Manor Studios in London. There are 61 others surrounding the Beatles, among whom is German composer Karlheinz Stockhausen. (Stockhausen, see in 1955 – 56;  Beatles, see Apr 8)
The Road to Bethel
March 30, 1969: after the Saugerties refusal, Roberts and Rosenman speak to Howard Mills about a piece of land in Wallkill, NY that Mills was going to develop. Mills agreed to rent the site for the festival. (see April 1)


U.S. Embassy

March 30 Peace Love Activism,

March 30, 1965: a bomb exploded in a car parked in front of the U.S. Embassy in Saigon, virtually destroying the building and killing 19 Vietnamese, 2 Americans, and 1 Filipino; 183 others were injured. Congress quickly appropriated $1 million to reconstruct the embassy. Although some U.S. military leaders advocated special retaliatory raids on North Vietnam, President Lyndon B. Johnson refused. (see “in April”)
North Vietnamese offensive
March 30, 1972: a major coordinated communist offensive opened with the heaviest military action since the sieges of Allied bases at Con Thien and Khe Sanh in 1968. Committing almost their entire army to the offensive, the North Vietnamese launched a massive three-pronged attack into South Vietnam. Four North Vietnamese divisions attacked directly across the Demilitarized Zone in Quang Tri province. Thirty-five South Vietnamese soldiers died in the initial attack and hundreds of civilians and soldiers were wounded. (see Apr 10)

Ronald Reagan

March 30 Peace Love Activism

March 30, 1981, Ronald Reagan shot in the chest outside a Washington, D.C. hotel by John Hinckley, Jr. Two police officers and Press Secretary James Brady are also wounded.

Consumer Protection

March 30 Peace Love Activism

March 30, 1999: a jury in Portland, Ore., ordered Philip Morris to pay $81 million to the family of a man who died of lung cancer after smoking Marlboros for four decades. (see March 21,  2000)

Iraq War II

March 30, 2003:  US Secretary of Defense, Donald Rumsfeld: We know where [the weapons of mass destruction] are. They’re in the area around Tikrit and Baghdad and east, west, south and north somewhat. [ABC This Week, 3/30/03] (see April 3)

Sexual Abuse of Children

March 30, 2005: Douglas Sovereign Smith Jr., 61, the longtime program director of the Boy Scouts of America and chairman of its Youth Protection Task Force pleaded guilty in court to a charge of possession and distribution of child pornography. (Sexual abuse, see in June 2005; BSA, see June 17, 2012)
March 30 Peace Love Activism

Stop and Frisk Policy

March 30, 2012: Mayor Michael Bloomberg defended Stop-and-Frisk. He said the fact that NYPD officers were recovering fewer guns was an indication that the program was working. (see May 9)

Affordable Care Act

March 30, 2012: US Supreme Court Justices initial vote on health care law. Their final opinion would be released in June. In the weeks after this meeting, individual votes can change. Even who wins can change, as the justices read one another's draft opinions and dissents. (see June 28)

March 30, 2015: the Supreme Court declined to take up the latest lawsuit against Obamacare, this time a challenge to a board that critics label a “death panel.”

The case, Coons v. Lew, contested the constitutionality of the Independent Payment Advisory Board, among other complaints against Obamacare. The IPAB was designed to limit spending growth in Medicare, but the challengers say that it will result in limiting care for seniors. (see Apr 27)


Student Rights
March 30, 2015:  the U.S. Supreme Court refused to take up a ruling that had found Live Oak High School had the legal right to order students wearing American flag-adorned shirts to turn them inside out during a 2010 Cinco de Mayo celebration.

In 2014, the 9th U.S. Circuit Court of Appeals had ruled in favor of Live Oak High School administrators, who argued that a history of problems on the Mexican holiday justified the decision to act against the American flag-wearing students. Officials ordered the students to either cover up the shirts or go home, citing past threats and campus strife between Latino and white students that raised fears of violence. (FS, see Mar 31; SR, see June 18)

Fourth Amendment

GPS ankle bracelets

March 30 Peace Love Activism

March 30, 2015: the U.S. Supreme Court ruled that North Carolina courts were wrong to decide that GPS ankle bracelets don't count as searches.

Torrey Dale Grady was a repeat sex offender, and North Carolina forced him to wear a GPS tracking device at all times. Grady argued that violated his Fourth Amendment right to be free from unreasonable searches. Several state courts, including the state Supreme Court, dismissed Grady's argument, saying the ankle monitor did not count as a search.

The U.S. Supreme court ruled it does. The justices said: "The state's program is plainly designed to obtain information. And since it does so by physically intruding on a subject's body, it effects a Fourth Amendment search."

The Supreme Court did not, however, decide whether the search was unreasonable. The justices sent the case back to state courts to rule on that question, and determine whether North Carolina's tracking program was constitutional. (see Mar 31)

Native Americans

March 30 Peace Love Activism

March 30, 2015: “Indian children, parents and tribes deserve better,” wrote Chief Judge Jeffrey Viken of the Federal Court for South Dakota in a 45-page decision. Viken ruled that the procedures used by the four state officials in removing Indian children from their homes violated the due process clause of the 14th Amendment of the Constitution as well as the Indian Child Welfare Act (ICWA), which establishes minimum federal standards for the removal of Indian children from their families. Congress passed the law in 1978 “to curb the alarmingly high rate of removal of Indian children from Indian parents.”

According to Viken, state officials violated the plaintiffs’ rights to basic judicial fairness during state child-custody hearings. Parents didn’t receive adequate notice of the allegations against them, nor was counsel appointed to represent them. They also were prohibited from cross-examining state workers who accused them of mistreating their children and from presenting evidence in their own defense. When their children were taken, the state court also failed to provide them with a written decision based on evidence presented during the hearing. (see Aug 30)

Women’s Health

March 30, 2016: the Food and Drug Administration relaxed the requirements for taking a medication that induces abortion, a move that was expected to expand access to the procedure.

The move was a victory for abortion rights advocates who had been fighting laws in states like Texas, North Dakota and Ohio that required providers to follow the requirements on the original F.D.A. labels for the drug when conducting abortions by medication. Many doctors said the original labels, based on clinical evidence from the 1990s, were outdated and that the state laws went against accepted medical practice and made it harder for women to get abortions. (see May 20)

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