Beatlemania Arrives Hullabaloo Arrives

Beatlemania Arrives Hullabaloo Arrives

After the Beatles and Beatlemania arrived in the US in 1964, American TV producers realized that prime time musical variety shows aimed at the Boomer youth market would be a good investment.


Beatlemania Arrives Hullabaloo Arrives
photo from:

Of course, Dick Clark already had his afternoon American Bandstand. The folk craze was fading and in September 1964, ABC TV entered with it’s Shindig! It succeeded. At least for awhile.

Beatlemania Arrives Hullabaloo Arrives


Beatlemania Arrives Hullabaloo Arrives
photo from:

On January 8, 1965,  in response to Shindig!, NBC TV premiered Hullabaloo. The first show included performances by The New Christy Minstrels, comedian Woody Allen, actress Joey Heatherton and a segment from London in which Brian Epstein introduced The Zombies and Gerry & the Pacemakers.

Here’s a retrospective on Shindig!

Beatlemania Arrives Hullabaloo Arrives

Mamas and Papas

Here’s a recording of the Mamas and Papas appearance on Hullabaloo. Is the scenery of  those several bath tubs trying to tell us something?

Beatlemania Arrives Hullabaloo Arrives

Joey Heatherton

And on August 29, 1966, Hullabaloo ended. While the hunk Robert Goulet may have been OK for viewers,  the far too sexy for prime time Joey Heatherton might be sending the wrong message–for some. For others, they couldn’t get enough of her message for some!

Beatlemania Arrives Hullabaloo Arrives

Where the Action Is

Linda Scott and Steve Alaimo

Shindig! and Hullabaloo were both evening shows, but kids coming home from school also had a show: Where the Action Is.

Dick Clark created the show which premiered on June 28, 1965 (close on the heels of Shindig! and Hullabaloo).

Linda Scott and Steve Alaimo, hosted the show and sang numbers between guest performances. A typical show featured two or three performers lip-synching their recent hits with the teenage audience clapping along.  There was usually a segment that featured the Action dancers, too.


Ratings and opinions

But prime time TV is a difficult place for rock and roll.  Even in the mid-60s, rock’s unwashed rough image was still seen as vulgar. Ironically, exactly a year later on January 8, 1966, ABC aired Shindig!’s last show.

Afternoons aren’t any easier. Lasting a bit longer than Shindig! and Hullabaloo, ABC cancelled Where the Action Is on March 31, 1967.

Beatlemania Arrives Hullabaloo Arrives

Hullabaloo Departs Monkees Arrive

What replaced Hullabaloo? On September 12, 1966, enter the Monkees.

Why such short-lived runs for a shows that seemed to have such guaranteed success? It is part of TV culture to keep shows only as long as they are very successful. Mediocre ratings are rarely tolerated, particularly if someone thinks they have a better idea.

Also those pesky Beatles were changing the rules.

  1. On the same day that Shindig! ended, the Beatles latest album, Rubber Soul, became the Billboard #1 album.
  2. Also on the same day, those same Beatles had another #1 single with We Can Work It Out.
  3. And on the day that Where the Action Is ended, The Jimi Hendrix Experience played at the London Astoria.  At the end his set, Hendrix, for the first time, lit his Fender Stratocaster on fire.

Link with a bit more info about Hullabaloo >>> KLRU article

Beatlemania Arrives Hullabaloo Arrives

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