Atlantic City Pop Festival

Atlantic City Pop Festival

August 1, 2, & 3, 1969
Atlantic City Racetrack

1969 festival #28

1969 Atlantic City Pop Festival

Atlantic City Pop Festival

Atlantic City

The Atlantic City Pop Festival of 1969. The penultimate festival. This was 1969’s 27th festival, the first occurring back in May with the Aquarian Family Festival. On my list of festivals for that summer, Atlantic City’s was the last before THE Woodstock Music and Art Fair in mid-August.

Herb, Allen and Jerry Spivak, Shelley Kaplan and Larry Magid produced the event and not unlike Woodstock Ventures, they envisioned an event that featured top-flight entertainment along with about 70 craft and food booths in a relaxed, outdoor atmosphere.

According to a 2011 Atlantic City Weekly article, “The festival was a sellout with 40,000 in attendance each day…. 
In the end, the musicians were the glue that kept the festival together with their performances. Procul Harum’s show on the first was a highlight, spotlighting the guitar work of guitarist Robin Trower and organist Matthew Fisher.”

Atlantic City Pop Festival

Nice mixed line-up

There are not many criticisms about the Woodstock line-up. The typical statement both from those who were there and those not  is that it was the greatest line-up ever. Of course, that’s not true. And greatness is in the ear of the listener.

For all the great acts that appeared at Woodstock, it did not have the mix that the Atlantic City Pop Festival had.

Friday 1 August

  • Biff Rose*
  • Aum
  • Lothar and the Hand People
  • Booker T. & The M.G.s
  • Chicago Transit Authority
  • Crosby, Stills & Nash
  • Iron Butterfly
  • Johnny Winter
  • Joni Mitchell
  • Procol Harum
  • Santana Blues Band
  • The Chambers Brothers*
  • Tracy Nelson & Mother Earth

Saturday 2 August

  • The Crazy World Of Arthur Brown
  • Creedence Clearwater Revival
  • Hugh Masekela
  • Jefferson Airplane
  • Lighthouse
  • Cass Elliot
  • Tim Buckley.

Sunday 3 August

Atlantic City Pop Festival

No Shows and walk offs

The reason a few band’s names are crossed out is that although scheduled, they did not appear. Crosby, Stills, and Nash because of Nash’s illness; Johnny Winter because his equipment didn’t arrive on time; and though Joni Mitchell did sing a few songs, the audience was not as receptive as she wanted and she walked off. Biff Rose, the festival’s MC, filled in and so became part of the list.

Joni was certainly not going to compose an ode to Atlantic City after that experience!

Notice the names like Buddy Rich, the Mothers of Invention, BB King, Hugh Masekela, and Procol Harum. Great choices and there were no equivalents at Woodstock.

The differences

The differences between the two events are even fewer than the differences between it and other similar festivals that summer. Most had great line ups. Most were multiple days. And AC was in the NY media’s circle of coverage: a great advantage that Woodstock also had.

The Atlantic City Pop Festival was in a race-track. No camping as at Woodstock, thus much less an opportunity for attendee to bond and become part of a whole weekend.

Estimates are about 100,000 people attended each day. A great number, but far less than the “astronomic” half-million in Bethel.

Finally, like nearly ever other festival that summer, there is no official audio or visual record of the event. Over the years, various people have written their impressions, but the organizers did not do more that create a great weekend.

There is this brief home movie and sound of Janis:

A March 8, 2020 article from NJ.com relates a bit more about the concert including a few photos by Peter Stupar who hitchhiked to the concert from Potomac, MD.  Stupar’s site has many more of his pictures from that weekend.

Woodstock

Woodstock Ventures did not set out to create a legacy by filming and recording their event, but in my opinion, their festival would simply be another one on that summer’s long list of festivals had they not done those things.

Atlantic City Pop Festival