Mel Lawrence Woodstock

Mel Lawrence Woodstock

Remembering Mel
May 17, 1935 – November 5, 2016

Mel Lawrence already had a long list of credits to his name before Woodstock Ventures hired him to be its Director of Operation for the Woodstock Music and Art Fair.

Mel Lawrence Woodstock

From the top

After a stint in the Army and attending Long Island University (received a BS in Speech Pathology), he moved to Hawaii. There he eventually got involved in promotion with KPOI, a rock radio statio. He helped produced many concerts until 1967 when he became the promotion director at another rock radio station, KFRC in San Francisco.

He helped create and produce the Magic Mountain Music Festival (in many ways the first rock festival). A week later assisted with the much more famous Monterey Pop Festival.

In a 2014 Rolling Stone article, Mel said of Magic Mountain, “My M.O. was that I was as crazy as any hippie, but I had short hair so I could talk to corporations and cops.”

The attitude he and the others helped promote there, served them well down the road in 1969: “ I think the basic thing was a consideration for the audience and realizing that there were other options than just sitting them down in a seat and watching a show. And you had to care for their welfare because you’re the promoter.”

In 1968, he co-produced the Miami Pop Festival. Michael Lang was slightly involved with that event and said of Lawrence in the RS article, “Mel was very practical and very creative and very well organized. He was just very unflappable, which was essential.”

Mel Lawrence Woodstock

Film

Woodstock was just one, albeit perhaps the most famous, of Lawrence’s many projects. He also became involved in film:

Year Title Credit
1982 Koyaanisqatsi Associate Producer
1987 Powaqqatsi: Life in Transformation Producer
1988 Without Borders Associate Producer
1989 Île Aye Line Producer
1994 Paha Sapa – The Struggle for the Black Hills Producer/Director
1995 Biker Women Producer
1996 The Amazon Warrior Producer/Director
1997 Legends of the Bushmen Executive Producer
1997 Soul in the Hole Executive Producer
2002 Naqoyqatsi: Life as War Co-producer
2005 Un Retrato De Diego Producer
2013 The Ambassador of Tequila Producer
2013 Visitors Consulting Producer
Mel Lawrence Woodstock

Television

  • Recovery Network (1997-2000) (Producer, Program Director)
  • Iditarod (Original Productions) (2008) (story producer)
  • Shark U (Original Productions) (2008) (story producer)
  • Deadliest Catch (Original Productions) (2008 – 2010) (story producer)
  • Black Gold (Original Productions)(2011-2012) (story producer)

Mel Lawrence died on November 6, 2016. An obituary from the LA Times read: “Big spirit, huge heart and beautiful soul Mel Lawrence left us to soar with the eagles early Saturday morning, November 5th at his home in Santa Monica. He lived a life full of adventurous travel, creativity, and self exploration. The twinkle in his eye and his passionate connection to life will be missed by all of us who knew and loved him. “

Thank you, Mel.

Mel Lawrence Woodstock
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