Tag Archives: Festivals

Hervey White Maverick Festival

Hervey White Maverick Festival

August 24, 1915

I have blogged about the many 1969 festivals with the Woodstock Music and Art Fair as the keystone. It continues to confuse people that that iconic event was not in Woodstock, but Bethel, NY.

Woodstock was an obvious choice. By 1969, Woodstock, NY had become a magnet for Boomer artists of all types.

It had been that magnet for nearly a century.

Today’s blog is about an festival that actually took place in Woodstock, NY. Not in 1969, but in 1915.

Hervey White Maverick Festival

Hervey White Maverick Festival

Hervey White

Hervey white was born in 1866 on a Iowan farm. He began his college education at the University of Kansas, later transferred to Harvard University, and completed his degree there in 1894.

He traveled to Europe and the social reform movements he observed there influenced him for the rest of his life.

Back in the United States, White began work at the Hull House in Chicago. Jane Addams and Ellen Gates Star had founded Hull House in 1889 as a place to educate  poor immigrants. She also encouraged them to express themselves through the arts.

Hervey White Maverick Festival

Shared views

While working at the Hull House, Hervey met others who shared his views of helping talented young people become artists despite economic poverty. Carl Eric-Lindin, Charlotte Perkins Gilman, and Ralph Radcliffe Whitehead were three of these fellow travelers.

Hervey White Maverick Festival

Byrdcliffe Arts Colony

Whitehead invited White to the Catskills to help him establish an artist colony. In 1902, Whitehead purchased 1500 acres near Overlook Mountain and Woodstock, NY,

The group built houses, studios, and workshops. Established artists became teachers to young aspiring artists. Hervey White married Vivian Bevans in 1903. She was a printmaker and one of the Colony’s students.

As an interesting aside, in 1965 a Mr Bob Dylan moved to a home that was once part of Byrdcliffe.

Hervey White Maverick Festival

Maverick Art Colony

Many artists have a wide perspective, but are short-tempered. In 1905 Hervey White left Byrdcliff and with Frits van der Loo purchased a farm near Ohayo Mountain, also near Woodstock.

He hoped it would be a place of creative freedom, a freedom he felt Byrdcliff’s strictures had limited.

By 1910 the farm had become a year-round residence for the Whites and several other artists. Art can be a full-time preoccupation excluding family and Vivian White left the colony with their two sons.

She never returned.

Hervey White Maverick Festival


In 1915, resident musicians suggested to White that the colony organize a festival to help pay for a needed well. The Maverick Festival was born.

The festival became an annual one and the primary way the colony supported itself.

The festival continued until 1931 when the economic issues of the Great Depression forced the festival’s cancellation. The colony continued but struggled, never again to be the vibrant artist residence it had been.

Hervey White Maverick Festival


White, as many before and more since, found the Catskill winters too much of a challenge and he purchased a farm in Georgia. His heart remained at the Maverick Colony and he returned every spring.

He died on October 20, 1944.

Hervey White Maverick Festival

Another festival idea

25 years later, another Woodstock resident had an artistic idea: build a recording studio there for the many young musicians who had discovered the area’s beauty and serenity.

Michael Lang, Artie Kornfeld, John Roberts, and Joel Rosenman formed Woodstock Ventures the spring of 1969 for that purchase.

You might be familiar with the rest of their story. The funny part is that Woodstock, NY continues to be famous for their festival despite the fact that the event occurred 60 miles away in Bethel, NY.

If you’d like to read more, here’s a 2006 article from Harvard magazine.

Hervey White Maverick Festival


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Day 3 Woodstock Music Art Fair

Day 3 Woodstock Music Art Fair

Sunday 17 August 1969

Day 3 Woodstock Music Art Fair

Day 3 Woodstock Music Art Fair

Good morning, campers

It had been some 22 hours. We had taken off with Quill landed with the Airplane.

We were hungry. Tired. Worried whether locals had towed our car away. Amazed that there were so many of Us.

What would Sunday hold?

Day 3 Woodstock Music Art Fair

Max Yasgur

I don’t think we knew the name until then, but after we heard him we’d never forget it.

I’m a farmer…(interrupted by a cheer from the audience)… I don’t know how to speak to twenty people at one time, let alone a crowd like this. But I think you people have proven something to the world — not only to the Town of Bethel, or Sullivan County, or New York State; you’ve proven something to the world. This is the largest group of people ever assembled in one place. We have had no idea that there would be this size group, and because of that you’ve had quite a few inconveniences as far as water, food, and so forth. Your producers have done a mammoth job to see that you’re taken care of… they’d enjoy a vote of thanks. But above that, the important thing that you’ve proven to the world is that a half a million kids — and I call you kids because I have children that are older than you are — a half million young people can get together and have three days of fun and music and have nothing but fun and music, and I – God Bless You for it!”

Thank you Max Yasgur for giving us a place to listen to our music with our fellow travelers.

Day 3 Woodstock Music Art Fair

Joe Cocker

Joe Cocker and the Grease Band started at 2 pm; played for approx  60 minutes.

  • Joe Cocker: vocals
  • Chris Stainton: keyboards
  • Henry McCullough: guitar
  • Alan Spencer: bass
  • Bruce Rowlands: drums
  • Bobby Torres: congas
Set List:
  • Who Knows What Tomorrow May Bring (w/out Joe Cocker)
  • 40,000 Headmen (w/out Joe Cocker)
  • Dear Landlord
  • Something’s Coming On
  • Do I Still Figure in Your Life
  • Feelin’ Alright
  • Just Like a Woman
  • Let’s Go Get Stoned
  • I Don’t Need No Doctor
  • I Shall Be Released
  • Hitchcock Railway
  • Something to Say
  • With a Little Help from My Friends
Day 3 Woodstock Music Art Fair

The rain storm!

Woodstock Day Three

Country Joe and the Fish

Country Joe and the Fish, after the rain delay, started at 6.30 pm; played for approx 80 minutes.

Country Joe McDonald: guitar, vocals
Barry “the Fish” Melton: guitar
Mark Kapner: keyboards
Doug Metzner: bass
Greg “Duke” Dewey: drums
Set list:
  • Rock & Soul Music
  • (Thing Called) Love
  • Not So Sweet Martha Lorraine
  • Sing, Sing, Sing
  • Summer Dresses
  • Friend, Lover, Woman, Wife
  • Silver and Gold
  • Maria
  • The Love Machine
  • Ever Since You Told Me That You Love Me (I’m a Nut)
  • Short Jam (instrumental)
  • Crystal Blues
  • Rock & Soul Music (Reprise)
  • “Fish” Cheer > I-Feel-Like-I’m-Fixin’-To-Die Rag
Day 3 Woodstock Music Art Fair

Ten Years After

Ten Years After started at 8.15 pm; played for approx 60 minutes.

Alvin Lee: guitar, vocals
Chick Churchill: keyboards
Leo Lyons: bass
Ric Lee: drum
Set list:
  • Spoonful
  • Good Morning Little Schoolgirl
  • Hobbit
  • I Can’t Keep from Crying Sometimes
  • Help Me
  • I’m Going Home
Day 3 Woodstock Music Art Fair

The Band

The Band started at 10 pm, played for 50 minutes

Robbie Robertson: guitar, vocals
Garth Hudson: organ, keyboard, saxophone
Richard Manuel: piano
Rick Danko: bass, vocals
Levon Helm: drums, mandolin
Set list:
  • Chest Fever
  • Don’t Do It
  • Tears of Rage
  • We Can Talk
  • Long Black Veil
  • Don’t You Tell Henry
  • Ain’t No More Cane on the Brazos
  • This Wheel’s on Fire
  • I Shall Be Released
  • The Weight
  • Loving You Is Sweeter Than Ever
Day 3 Woodstock Music Art Fair

Johnny Winter

Johnny Winter started at midnight; played for 65 minutes.

Johnny Winter: vocals, guitar
Edgar Winter: keyboards
Tommy Shannon: bass
“Uncle” John Turner: drums
Set list:
  • Mama, Talk to Your Daughter
  • Leland Mississippi Blues
  • Mean Town Blues
  • You Done Lost Your Good Thing Now > Mean Mistreater
  • I Can’t Stand It (with Edgar Winter)
  • Tobacco Road (with Edgar Winter)
  • Tell the Truth (with Edgar Winter)
  • Johnny B. Goode
Day 3 Woodstock Music Art Fair

 Blood, Sweat and Tears

Blood, Sweat and Tears started at 1.30 am; played for approx 60 minutes.

David Clayton-Thomas: vocals, guitar
Steve Katz: guitar, harmonica, vocals
Dick Halligan: keyboards, trombone, flute
Jerry Hyman: trombone
Fred Lipsius: alto sax, piano
Lew Soloff: trumpet, flugelhorn
Chuck Winfield: trumpet, flugelhorn
Jim Fielder: bass
Bobby Colomby: drums
Set list:
  • More and More
  • Just One Smile
  • Something’s Coming on
  • More Than You’ll Ever Know
  • Spinning Wheel
  • Sometimes in Winter
  • Smiling Phases
  • God Bless the Child
  • I Stand Accused (???)
  • And When I Die
  • You’ve Made Me So Very Happy
Day 3 Woodstock Music Art Fair

Crosby, Stills, Nash, (and Young)

Crosby, Stills, Nash, and Young started at 3.00 am; played for 60 minutes.

David Crosby: guitar, vocals
Stephen Stills: guitar, vocals
Graham Nash: guitar, vocals
Neil Young: guitar, vocals (from middle of acoustic set}
Greg Reeves: bass
Dallas Taylor: drums
Set list:
Acoustic Set  

  • Suite: Judy Blue Eyes
  • Blackbird
  • Helplessly Hoping
  • Guinnevere
  • Marrakesh Express
  • 4 + 20
  • Mr. Soul
  • I’m Wonderin’
  • You Don’t Have to Cry
Electric Set  

  • Pre-Road Downs
  • Long Time Gone
  • Bluebird
  • Sea of Madness
  • Wooden Ships

Acoustic Encores  

  • Find the Cost of Freedom
  • 49 Bye-Byes
Day 3 Woodstock Music Art Fair

The Paul Butterfield Blues Band

The Paul Butterfield Blues Band started at 6 am; played for 45 minutes.

Paul Butterfield: harmonica, vocals
Buzzy Feiten: guitar
Steve Madaio: trumpet
Keith Johnson: trumpet
Gene Dinwiddie: tenor saxophone
David Sanborn: alto saxophone
Trevor Lawrence: baritone saxophone
Teddy Harris: piano
Rod Hicks: bass
Phillip Wilson: drums
Set list:
  • Born Under a Bad Sign
  • No Amount of Loving
  • Driftin’ and Driftin’
  • Morning Sunrise
  • All in a Day
  • Love March
  • Everything’s Gonna Be Alright
Day 3 Woodstock Music Art Fair

Sha Na Na

Sha Na Na started at 7:30 am; played for 30 minutes.

Donald “Donny” York: vocals
Rob Leonard: vocals
Alan Cooper: vocals
Frederick “Dennis” Greene: vocals
Dave Garrett: vocals
Richard “Richie” Joffe: vocals
Scott Powell: vocalsJoe Witkin: keyboards
Henry Gross: guitar
Elliot Cahn: rhythm guitar
Bruce Clarke III: bass guitar
Jocko Marcellino: drums
Set list:
  • Get A Job
  • Come Go With Me
  • Silhuettes
  • Teen Angel
  • Her Latest Flame
  • Wipe Out
  • (Who Wrote) The Book of Love
  • Little Darling
  • At The Hop
  • Duke Of Earl
  • Get A Job (Reprise)
Day 3 Woodstock Music Art Fair

Jimi Hendrix Gypsy Sun & Rainbows

Jimi Hendrix started at 9 am Monday 18 August; played for 130 minutes.

Jimi Hendrix: guitar, vocals
Larry Lee: rhythm guitar
Billy Cox: bass
Juma Sultan: percussion
Gerardo “Jerry” Velez: congas
Mitch Mitchell: drums
Set list:
  • Introduction
  • Message to Love
  • Hear My Train a-Comin’ (Getting My Heart Back Together Again)
  • Spanish Castle Magic
  • Red House
  • Mastermind (Larry Lee)*
  • Foxy Lady
  • Jam Back at the House (Beginnings)
  • Izabella
  • Gypsy Woman/Aware of Love (Larry Lee)*
  • Fire
  • Lover Man
  • Voodoo Child (Slight Return)/Stepping Stone
  • Star Spangled Banner
  • Purple Haze
  • Woodstock Improvisation
  • Villanova Junction


  • Hey Joe
Day 3 Woodstock Music and Art Fair

Day 3 Woodstock Music Art Fair

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1969 Atlantic City Pop Festival

1969 Atlantic City Pop Festival

August 1, 2, & 3, 1969
Atlantic City Racetrack

1969 festival #23

1969 Atlantic City Pop Festival

1969 Atlantic City Pop Festival

Atlantic City

The Atlantic City Pop Festival of 1969. The penultimate festival. This is 1969’s 24th festival, the first occurring back in May with the Aquarian Family Festival. On my list of festivals for that summer, Atlantic City’s is the last before THE Woodstock Music and Art Fair in mid-August.

Herb, Allen and Jerry Spivak, Shelley Kaplan and Larry Magid produced the event and not unlike Woodstock Ventures, they envisioned an event that featured top-flight entertainment along with about 70 craft and food booths in a relaxed, outdoor atmosphere.

According to a 2011 Atlantic City Weekly article, “The festival was a sellout with 40,000 in attendance each day…. 
In the end, the musicians were the glue that kept the festival together with their performances. Procul Harum’s show on the first was a highlight, spotlighting the guitar work of guitarist Robin Trower and organist Matthew Fisher.”

1969 Atlantic City Pop Festival

Nice mixed line-up          

There are not many criticisms about the Woodstock line-up. The typical statement both from those who were there and those not  is that it was the greatest line-up ever. Of course, that’s not true. And greatness is in the ear of the listener.

For all the great acts that appeared at Woodstock, it did not have the mix that the Atlantic City Pop Festival had.

Friday 1 August

  • Biff Rose*
  • Aum
  • Lothar and the Hand People
  • Booker T. & The M.G.s
  • Chicago Transit Authority
  • Crosby, Stills & Nash
  • Iron Butterfly
  • Johnny Winter
  • Joni Mitchell
  • Procol Harum
  • Santana Blues Band
  • The Chambers Brothers*
  • Tracy Nelson & Mother Earth

Saturday 2 August

  • American Dream
  • BB King
  • Butterfield Blues Band
  • The Byrds
  • The Crazy World Of Arthur Brown
  • Creedence Clearwater Revival
  • Hugh Masekela
  • Jefferson Airplane
  • Lighthouse
  • Cass Elliot
  • Tim Buckley.

Sunday 3 August

  • Buddy Rich
  • Canned Heat
  • Buddy Miles
  • Dr. John
  • Janis Joplin
  • Joe Cocker
  • Little Richard
  • Sir Douglas Quintet
  • The Mothers Of Invention
  • Three Dog Night
1969 Atlantic City Pop Festival

No Shows and walk offs

The reason a few band’s names are crossed out is that although scheduled, they did not appear. Crosby, Stills, and Nash because of Nash’s illness; Johnny Winter because his equipment didn’t arrive on time; and though Joni Mitchell did sing a few songs, the audience was not as receptive as she wanted and she walked off. Biff Rose, the festival’s MC, filled in and so became part of the list.

Joni was certainly not going to compose an ode to Atlantic City after that experience!

Notice the names like Buddy Rich, the Mothers of Invention, BB King, Hugh Masekela, and Procol Harum. Great choices and there were no equivalents at Woodstock.

1969 Atlantic City Pop Festival

The differences

The differences between the two events are even fewer than the differences between it and other similar festivals that summer. Most had great line ups. Most were multiple days. And AC was in the NY media’s circle of coverage: a great advantage that Woodstock also had.

The Atlantic City Pop Festival was in a race-track. No camping as at Woodstock, thus much less an opportunity for attendee to bond and become part of a whole weekend.

Estimates are about 100,000 people attended each day. A great number, but far less than the “astronomic” half-million in Bethel.

Finally, like nearly ever other festival that summer, there is no audio or visual record of the event. Over the years, various people have written their impressions, but the organizers did not do more that create a great weekend.

1969 Atlantic City Pop Festival


Woodstock Ventures did not set out to create a legacy by filming and recording their event, but in my opinion, their festival would simply be another one on that summer’s long list of festivals had they not done those things.

1969 Atlantic City Pop Festival
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